“Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell

Read from July 2006 to August 2006.

Thought provoking work on the power of the subconscious and the power of making snap-decisions.  Using “thin-slicing” as the primary technique, we can effectively make many decisions using our subconscious.  Unfortunately, many people are not tapped into their subconscious in this way and so cannot take advantage of this power to “mind read”.

Gladwell attempts to open the reader’s eyes and mind to the concept of subconscious power.  The book is interesting in the examples and the many studies referenced.  It reads like a long essay, instead of an academic paper (which makes it significantly more readable).

Many times when working on a hard (or at least, hard for me) problem at work going home and letting my subconscious churn on the problem overnight helps open my eyes.  It has worked for me several times, and though I have a hard time relying on it, it is always pleasantly surprising when it works.

You can read more about Blink and potentially purchase it here.

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